WordPress.com now offering premium themes

If you’re using WordPress.com, meaning your blog is hosted by Automattic / WordPress, then you have two new theme choices as of today. These two new premium themes will set you back around $50-70.

If you’re on your WP.com account, head over to Appearance -> Themes and you’ll see choice one is  “Headlines” by WooThemes.

It’s probably suited for for newspaper/magazines with a very clean layout with two columns, choice of 15 duo-tone color schemes, featured post, and previous posts and thumbnails. This one will set you back $45 for a life-time license.

The second one is “Shelf” by Theme Foundry. This one looks beautiful – it’s designed for posting your latest photo, music track, and thoughts.

This one is price interestingly at $68 – close to $70. We’d be curious to see how many takers there would be at that relatively higher price point. I think this is definitely a test to see what the upper end of consumer appetite (or tolerance) is for a cool looking theme. Consider that self hosted WordPress themes range any where from $20 to $80 or more.

It’d be interesting to be a fly on the wall to listen to the royalty negotiations between Automattic and the theme publishers.  The varying price and starting with only two themes right now indicates that it’s experiment and Matt Mullenweg himself confirms the experimental status thought in a blog posting at Themeshaper. He says “…very explicitly this is an experiment.”

estimates that Automattic brings in around $1 million dollars a month – most of it from premium service so we’re guessing this new theme model may become an important revenue stream in the long run.

In that posting, Matt also says this “premium theme” project was a long time in the making with code licensing compliance issues being worked out by the major theme studios. He also reveals that an internal team at Automattic worked to bring 29 new/redesigned themes to WP.com last year. He ends with a note that 2011 should bring a “significant number” of new themes both free and premium.

More: Official WordPress.com Post | TechCrunch


Quick Tip: Preview a Theme without a Plugin

Did you know that you can preview an installed WordPress theme without having to install a new plugin? This would be useful if you’re switching over a WordPress site to a theme that’s a work in progress but didn’t want public visitors to see it yet.

Simple add this to the end of your published site’s URL:


For example, this site with the Twenty Ten theme would be:


Simply replace the name of your theme in the example after both template and stylesheet equal (=) signs.

What if you’re not sure what the exact theme name is – for example if the theme name has spaces in it? To find out, go to the “Manage Themes” page, then hover your mouse over the “Activate” button of the theme you want to try out. In the bottom status bar of your browser, you’ll see the theme name that you’ll want to use.

This tip works with both WordPress.com and self hosted sites!


Where to find great free WordPress themes

A few weeks ago there was a WordPress community security scare because of possible malware in WordPress themes. So the general rule maybe to get them for trusted sources. But who’s a trusted source and which ones are legitately owned by the designers?

WPMU.org has a great article covering both issues along with a list of commerical WP theme development companies like WooThemes, Graph Paper Press, and others giving back to the WordPress community with free themes using their well developed core framework.

It’s a great article especially as I’ve never heard of a few of the groups including Theme Labs with over 100 free(!) themes. All in all, I can count around 100 free themes provided by for profit companies.

Read it: WPMU.org